- All-inclusive holiday brand unveils partnership with Camp Bestival as Summer Hoff Music challenge comes to an end
[11th July 2016] – Home of all-inclusive holidays, First Choice, has today announced that its quest to produce the best ever summer song with David Hasselhoff hasn’t quite gone to plan. Instead First Choice has unveiled an exciting partnership with the UK’s favourite family festival, Camp Bestival, remaining determined to celebrate the best summer tunes.
The leading holiday brand challenged beach baritone and sun-soaked superstar, The Hoff, to produce the ultimate summer tune as part of its ‘Summer Hoff Music’. The cameras rolled to capture The Hoff’s return to the studio, and a series of films showcased this journey. The concluding episode sees First Choice realise it should leave summer music to the experts and stick to what it does best, holidays.
So as the all-inclusive experts, First Choice has joined forces with Camp Bestival to offer music lovers at the festival this month an all-inclusive experience in the UK. The First Choice Holiday Island section at the festival will combine music and all-inclusive, with special performances from the Holiday Village resort team and top Bestival acts and DJs. Festival goers will also have the opportunity to kick back on the First Choice beach, complete with palm trees and hammocks and enjoy the music.
As part of the partnership, First Choice is also inviting the Great British public to share its favourite summer tracks for a chance to win family tickets to the festival, plus the opportunity to DJ at the weekend, as part of its ‘Summer Sessions’. For those already attending the weekend, winners will be treated to a VIP upgrade and the chance to get behind the decks.
Jeremy Ellis, Marketing and Customer Experience Director for First Choice, said: “We’ve learnt it’s impossible to create one perfect summer tune. In fact, it’s a collection of songs which make up the soundtrack to your summer. This is why we’re partnering with Camp Bestival, to celebrate the best of summer music.
“First Choice Holiday Island will offer a taste of the all-inclusive experience and give us the opportunity to bring the family fun of our Holiday Village resorts to the UK, for festival goers to enjoy.”
First Choice Holiday Island will be at Camp Bestival, Lulworth Castle in Dorset between Thursday 28 and Sunday 31 July. To find out more visit: http://www.campbestival.net/firstchoice.
View the outtakes from the Summer Hoff Music series here: www.firstchoice.co.uk/summer-hoff-music.
For more information please contact the press office on FirstChoice@exposure.net.
Notes to Editors:
About First Choice
First Choice, part of TUI UK & Ireland, became the first major holiday brand to offer 100% all-inclusive holidays in 2012. The brand offers exclusive hotels designed specifically following customer feedback and gives families, couples and groups the peace of mind they need when budgeting for a holiday.
Flagship hotels include; First Choice Holiday Villages, which deliver everything a family could want in one place – great entertainment, food, kids clubs and lots of activities such as swim academy and high ropes; and First Choice SplashWorld hotels, which have a water park either onsite or nearby that families have unlimited access to at no extra cost.
First Choice is the sister company of Thomson, both using Thomson Airways to take over 5.5 million people on holiday each year.
TUI UK & Ireland is a member of TUI Group.
About Camp Bestival
You and your family could be part of the unmissable cosmic goings on at this year’s space-themed Camp Bestival. With out of this world music from Fatboy Slim, Tears for Fears, Jess Glynne, Katy, B, Squeeze, Arrested Development, Sasha, David Rodigan and many more, we’ll also have universal family fun from Dick and Dom, Aliens Love Underpants, the Tudors on Tour and Mr Tumble. Come and enjoy a whole galaxy of space-based activities, and indulge in an array of delicious food and drink, this July 28-31 at Lulworth Castle. To find out more, visit www.campbestival.net
Camp Bestival Festival DAY Ticket Info:
Tickets are on sale now via: Ticketline / 0844 888 4410
Lulworth Heritage Centre, Lulworth Cove
Discover Purbeck Information Centre, Warhead
Age 13-17 £40.00
Age 10-12 £31.00
Age 5-9 £15.00
Age 4 & Under £5.00
Babes in Arms £0.00
Camp Bestival Festival WEEKEND Ticket Info:
Camp Bestival 2016 Weekend Tickets are on sale now via: Ticketline / 0844 888 4410
Camp Bestival 2016 Weekend Ticket Prices:
Adult Weekend Ticket – £197.50*
Student Weekend Ticket – £185*
Age 13 to 17 Weekend Ticket – £118*
Age 10 to 12 Weekend Ticket – £93*
Age 5 to 9 Weekend Ticket – £45*
Age 4 & Under Weekend Ticket – £15*
Babes in Arms (1 & Under) – FREE (but ticket required) *
All tickets include camping from Thursday or Friday.
*NB: please refer to the Camp Bestival Ticket Terms & Conditions
Car Parking – £20 in advance
Campervan Ticket (Field B) – £60 – please read Campervan T&Cs before booking