- The average Brit was 10 years old when they first associate a summer song with a holiday memory
- Bryan Adams’ ‘Summer of 69’ named by one fifth (20.9%) of Brits as the song most likely to be included on a playlist year after year
- Nearly two days (22 hours) of a week long holiday is spent listening to music
- 1 in 10 play Pharrell’s ‘Happy’ whilst packing their holiday essentials
- Brits spend an average £5 downloading a summer playlist
23rd August 2016 – As we head into the final bank holiday of the summer and reflect on our holiday experiences, we’re all familiar with that nostalgic moment when you’re listening to a certain song and a rush of memories come flooding back. Research released today by First Choice, home of the all-inclusive holiday, reveals that these types of classic tunes do indeed stand the test of time, and the average Brit was just 10 years old when they first associate a summer song with a holiday memory.
When it comes to our favourite summer anthems, one fifth (20%) of sun loving Brits named “Summer of ’69’’ by Bryan Adams as their evergreen / favourite summer tune, the one song that makes it on to their holiday playlist every year. The top 10 also sees songs released last century, including ‘Holiday’ by Madonna (13.3%) and Cliff Richard’s ‘We’re all going on a summer holiday’ (10.9%). ‘Surfin’ USA’ by the Beach Boys was chosen as the perfect holiday song by one in five Scots (20%), with ‘Don’t stop me now’, by Queen proving popular in Yorkshire (20.9%).
Psychologist and founder of Fresh Perception, Hope Bastine commented, “Around about the age of 10, a child’s social and emotional neural development becomes dramatically noticeable. There is an emphasis on spending more time with friends as significant bonds and relationships take form and become “best friends” or innocent “crushes”. That first “summer of love” is at a time of freedom and happiness. Our brain is wonderfully wired to make mental associations – so a catchy tune heard at the same time of meeting or spending time with our latest crush will invariably be forever associated with these positive social interactions”.
The research by the leading holiday company has revealed Brits find it essential to now have a playlist for every part of their summer holiday, from packing a suitcase (one in eight), to lying on the beach, (one in six) and even an inflight playlist (one in 10). In fact, the typical British holiday maker spends nearly two days (22 hours) of their week-long break listening to their favourite tracks to get us in the mood.
Creating the perfect playlist has never been easier thanks to music streaming services and online downloads, with the average Brit spending £5 on tunes in preparation for hitting the beach. With First Choice is welcoming 1.2 million sunseekers to their holiday resorts this summer, which equates to £6million spent on long lasting memories.
The research also found that summer song preference is influenced by activity and destination. Almost a fifth (19%) of Brits listen to ‘Walking on Sunshine’ by Katrina and the Waves when driving, while one in 10 (10%) cite ‘Happy’ by Pharrell Williams as the tune to pack to. Twelve per cent of those heading to the Caribbean Islands selected R&B tunes for their playlist, and for those heading to the Canary Islands 15% chose pop music as their genre of choice.
Jeremy Ellis, Marketing and Customer Experience Director for First Choice, said “We believe music is an integral part of the holiday experience, whether it’s pre-break packing or lying by the pool relaxing. Music evokes memories of fun times and we hope the British public make the most of the last weeks of the summer season and create some great holiday memories.”
The top 10 songs that appear year after year on people’s playlist:
|The Top 10 evergreen summer songs|
|Summer of 69 – Bryan Adams||20.9%|
|Walking on Sunshine – Katrina & the Waves||18.3%|
|Sufin’ USA – Beach Boys||17.3%|
|Don’t stop me now – Queen||17.0%|
|Club Tropicana – Wham||13.9%|
|Holiday – Madonna||13.3%|
|Under the boardwalk – The Drifters||13.1%|
|Summer Nights – Olivia Newton John & John Travolta||11.9%|
|Summertime – DJ Jazzy Jeff & The Fresh Prince||11.8%|
|We’re all going on a summer holiday – Cliff Richard||10.9%|
This summer holiday experts First Choice set out to uncover the nation’s holiday music habits, concluding with their own summer of music which saw them challenge David Hasselhoff to produce the perfect summer song, before partnering with musical experts Camp Bestival to bring a taste of the all-inclusive Holiday Village resort experience to UK shores for the very first time.
Note to editors
The research was carried out between 08th and 15th August 2016 by Markettiers
For more information please contact the press office on FirstChoice@exposure.net
ABOUT FIRST CHOICE
First Choice, part of TUI UK & Ireland, became the first major holiday brand to offer 100% all-inclusive holidays in 2012. The brand offers exclusive hotels designed specifically following customer feedback and gives families, couples and groups the peace of mind they need when budgeting for a holiday.
Flagship hotels include; First Choice Holiday Villages, which deliver everything a family could want in one place – great entertainment, food, kids clubs and lots of activities such as swim academy and high ropes: and First Choice SplashWorld hotels, which have a water park either onsite or nearby that families have unlimited access to at no extra cost.
First Choice is the sister company of Thomson, both using Thomson Airways to take over 5.5 million people on holiday each year.
TUI UK & Ireland is a member of TUI Group.