Final bank holiday of the summer sees Brits reflect on top holiday tune memories

The average Brit was 10 years old when they first associate a summer song with a holiday memory Bryan Adams’ ‘Summer of 69’ named by one fifth (20.9%) of Brits as the song most likely to be included on a playlist year after year Nearly two days (22 hours) of a week long holiday is […]

FIRST CHOICE CELEBRATES SUMMER OF MUSIC WITH CAMP BESTIVAL

All-inclusive holiday brand unveils partnership with Camp Bestival as Summer Hoff Music challenge comes to an end   [11th July 2016] – Home of all-inclusive holidays, First Choice, has today announced that its quest to produce the best ever summer song with David Hasselhoff hasn’t quite gone to plan.  Instead First Choice has unveiled an exciting […]

THE HOFF RETURNS TO THE STUDIO WITH FIRST CHOICE

Latest film documents The Hoff’s quest to create the ultimate summer song [5th July 2016] First Choice, the home of all-inclusive holidays, has released the latest instalment in its “Summer Hoff Music” series, documenting David Hasselhoff’s quest to create the ultimate summer song. In the latest film, The Hoff returns to the recording studio to […]

FIRST CHOICE CELEBRATES BEST OF SUMMER MUSIC AT CAMP BESTIVAL WITH X FACTOR STARS REGGIE ‘N’ BOLLIE

 [1st August 2016] – For the first time, leading holiday company First Choice brought its famous all-inclusive experience to British shores at the UK’s favourite family festival Camp Bestival, to celebrate the best of summer music. X Factor stars Reggie ‘n’ Bollie helped mark the occasion, getting the party started at the First Choice Holiday Island […]